Youth sports sponsorship and media
Be the brand building youth sports.
Signature Media connects your brand to thousands of youth sports programs, the families inside them, and the directors who run them. You work with one team under one agreement, and your support helps kids stay in the game.
Part of Signature Athletics, operating youth sports businesses for 10+ years.
1,000+
youth sports programs owned or under contract
373K+
newsletter subscribers across parents, directors, and investors
250K
youth athletes across the program network*
340K+
youth sports parents inside those programs*
87M+
measurable brand impressions a year
*Estimated from average program size.
Who we are
What is Signature Media?
Signature Media is the media and sponsorship arm of Signature Athletics, Inc., a Tampa-based youth sports company. We give brands direct access to the people who make youth sports run: parents, players, coaches, and program directors.
Partners reach them through uniform sponsorships, program and facility naming rights, free community events, owned newsletters, and guaranteed national press. A single Signature team runs the program and reports the results.
We own the assets
We run the programs, make the uniforms, and publish the newsletters, so your placements run on assets we control.
National reach in one agreement
Instead of signing hundreds of local deals, you sign one agreement that covers programs in any sport and any state in our network.
A giveback story to tell
We sponsor kids in your brand's name, film the moment, and document it in our national Foundation impact report.
Two ways to partner
Sponsor youth sports, or sell into it
For awareness and goodwill
Sponsorships
Jerseys, naming rights, events, scholarships, and newsletter features that put your brand in front of youth sports families and program leaders, in five tiers with add-ons.
See sponsorship packages →For customer acquisition
Channel partnerships
For brands that sell to programs, coaches, or families. We promote your brand to our national audience and run an inbound lead funnel, including conversations with program decision makers who already work with Signature. Partners fund the marketing and distribution and can add any sponsorship play.
How channel partnerships work →Why now
Families are paying more, and kids who quit usually leave around age 13. Sponsors can help keep them playing.
Families
$1,016
Average a family spent on a child's primary sport in 2024, up 46% since 2019.
Kids
Age 13
Kids who stop playing organized sports quit at an average age of 12.93, most often between ages 12 and 14.
Parents
63%
of U.S. parents are sports parents, and 84% of them say youth sports shapes what they buy.
Sponsors
80%
of youth sports parents are likely to choose the brand that sponsors their child's program over a product of similar cost and quality.
Parents notice which brands help their kids keep playing, and they remember them.
Our network
Reaching youth sports used to mean hundreds of separate deals
Most youth sports programs run like small businesses, often with volunteer coaches and little outside support. Signature Athletics built the services that connect them, and Signature Media gives brands a way into that network.
Signature Locker
Uniforms and team stores
Custom uniforms and team stores for 1,000+ programs, with jersey logos, jersey QR codes, and direct-to-home mailers.
Signature Foundation
Scholarships and community events
Scholarships, free Try Sport Days, and custom community events, documented in an annual national impact report.
Signature Sports Brands
Clubs, camps, and facilities
Our community club group, with owned programs, camps, and facilities across a multi-sport footprint.
Signature Growth Services
Back-office tools for programs
The CRM, data, and back-office tools programs run on, with a trusted channel to put partner products in front of them.
Signature Media
Newsletters, PR, and promotion
Runs our newsletters (373K+ subscribers), industry thought leadership, guaranteed national press, and direct promotion to every program in the network.
Working with us puts your brand in front of program directors, coaches, parents, and kids.
Explore the network →Who we work with
The brands we help most
Sponsorship plays
Five ways to sponsor youth sports
Pick the one that fits your goals. Each comes with the same photo and video capture and the same promotion across our newsletters and program network.
After the event
We film every event and keep sharing it all year
Professional storytelling
A professional crew covers the event. You get photos, short videos, and a longer piece to use all year.
Owned newsletters
Trusted industry voices
Signature's leaders share your partnership with their roughly 60,000 followers across the industry.
Guaranteed national press
Our in-house PR team secures national placements that tell the story of your partnership.
Back2Sports Hub
Your offer in our youth sports savings marketplace, linked from the QR code on every jersey.
Co-branded landing page
A page with your offer and educational content that stays live after the event.
Foundation impact report
Your support written up in our national impact report, with a case study you can share.
How it works
From first call to live in six weeks
- 01
Discovery meeting
We learn your goals, audience, and markets, then match you to the right tier and plays.
- 02
Design it together
We plan the events, content, and promotion with your team.
- 03
Go live and report
Live within six weeks of a signed agreement, with reach and engagement reported across every channel.
Partnership in action
What a Signature partnership looks like
Channel partnership
G&A Partners
How G&A Partners reaches youth sports programs through a channel partnership
In June 2026, Signature Media and G&A Partners launched a channel partnership that brings G&A's PEO services to youth sports organizations. Signature promotes G&A to our national audience and runs an inbound lead funnel, from a co-branded landing page and savings calculator to conversations with program decision makers who already work with us. Programs get HR, payroll, and benefits at reduced rates, plus an annual sponsorship funded by G&A.
Read the case study →What is youth sports sponsorship?
Youth sports sponsorship is when a brand supports youth programs, events, or facilities in exchange for visibility and goodwill with the families involved. Common formats include jersey logos, naming rights, event sponsorship, and newsletter features. Signature Media packages them into one national program.
What is the difference between a sponsorship and a channel partnership?
A sponsorship buys reach: jerseys, naming rights, events, scholarships, and newsletter features that put your brand in front of youth sports families and program leaders. A channel partnership is built for customer acquisition: we promote your brand to our national audience and run an inbound lead funnel, from co-branded landing pages to conversations with program decision makers who already work with Signature. Channel partners fund the marketing and distribution, and many add sponsorship plays too.
How much does it cost to sponsor youth sports with Signature Media?
Pricing depends on the tier, the plays you choose, and the markets you want to reach. We scope every partnership in a discovery call, and jersey placements, naming rights, and events can be added to any tier.
How can a brand reach youth sports parents?
Show up where parents already pay attention: their kids' uniforms, their events, and the newsletters they read. The Sport Parent Survival Guide reaches about 300,000 subscribers, and our program network includes an estimated 340,000 to 450,000 parents.
Can we reach club directors and program owners directly?
Yes. The Program Director's Playbook reaches about 55,000 youth sports leaders, and roughly 90% of its subscribers are small business owners. We also push partner offers directly through our 1,000+ program network, and channel partners get introductions through conversations with program decision makers who already work with Signature.
How do you measure results?
We report reach and engagement across our owned publications, plus tracked links on every campaign. Your impact is documented in our national Foundation impact report.
How fast can a partnership go live?
Most partnerships go live within six weeks of a signed agreement.
Let's talk about what your brand wants from youth sports
Tell us about your brand and goals, and we'll set up a discovery call to build your plan.