Owned newsletters

Newsletter sponsorship

Signature Media's owned newsletters reach more than 373,000 subscribers: about 300,000 youth sports parents through the Sport Parent Survival Guide, about 55,000 program directors and club owners through the Program Director's Playbook, and about 18,000 investors through the Youth Sports Investor Report. Every partnership tier includes newsletter features in the publication of your choice.

Plan your partnership See sponsorship tiers

What's included

Newsletter sponsorship

Sport Parent Survival Guide: about 300,000 youth sports parents
Program Director's Playbook: about 55,000 program leaders, roughly 90% of them small business owners
Youth Sports Investor Report: about 18,000 investors and operators
Features in the publication of your choice, from once to 12 times a year depending on tier
Tracked links on every campaign, with reach and engagement reported

Included in every play

We film it and share it all year

See what every play includes →

Professional storytelling

A professional photo and video shoot. You get edited photos, short videos, and a long-form piece.

Network amplification

A direct push to 1,000+ programs and their parents, 373K+ newsletter subscribers, and our thought leadership network.

Foundation impact report

Your support documented in our national impact report, plus a case study you can share.

FAQ

Common questions

See youth sports statistics →

How can a brand advertise to youth sports parents?

Sponsor features in the Sport Parent Survival Guide, which reaches about 300,000 youth sports parents, and pair them with jersey QR codes and program communications that reach parents inside our 1,000+ program network.

How do we reach youth sports club directors?

The Program Director's Playbook reaches about 55,000 program leaders, and roughly 90% of its subscribers are small business owners. Features there pair well with a director education event.

How are newsletter results measured?

Every campaign carries tracked links, and we report reach and engagement across our owned publications.

More ways to show up

Explore the other plays

The presence play

Uniform sponsorship

Your logo on the uniforms kids wear to every game and practice. Choose center chest, either sleeve, or the back. Signature Locker makes the uniforms, so placement is guaranteed.

The legacy play

Program and facility naming rights

Your name on a program, a field, or a facility, seen by the teams and families who use it each season.

Young flag football quarterback throwing a pass

The experience play

Free Try Sport Day

Kids rotate through sports with certified coaches, at no cost to families.

A parent helping a young child with a lacrosse stick on the field

The access play

Back2Sport Scholarship

Kids in our network's programs, sponsored in your brand's name for a full season.

Young athletes and families cheering at a Signature community event

The education play

Educational community event

A co-developed session for parents, directors, or coaches. We provide the room and fill the seats.

Build your play with us

Tell us about your brand and goals, and we'll plan the play and the promotion with you.

Talk to our team