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About Signature Media

A media company built by people who run youth sports

Signature Media is the media and sponsorship arm of Signature Athletics, Inc., a Tampa-based company that has operated youth sports businesses for more than 10 years.

Our story

Ten years inside youth sports

Signature started by outfitting teams, running camps, and building clubs. The media business came later.

Over more than a decade, Signature Athletics built an audience of parents, players, coaches, program directors, and investors. Signature Media puts that audience, our relationships with club decision makers, and our voice in the industry to work for brands that want to reach those buyers.

Because we own and operate the assets, partners get placements a marketplace can't sell, from the uniform on a kid's back to the newsletter in a director's inbox.

Why we do it

More kids in the game, for longer

Our mission is to inspire lifelong champions by giving more athletes the chance to experience the power of sports.

Families spent an average of $1,016 on a child's primary sport in 2024, up 46% in five years, and kids quit at an average age of 13. When a brand sponsors through Signature, it reaches those families and helps lower what it costs them to play.

The Signature Athletics family

How the Signature companies fit together

Each Signature company serves a different part of a family's youth sports life, and Signature Media gives partners access to all of them.

Parent company

Signature Athletics, Inc.

Tampa, Florida

Signature Locker

Custom uniforms and team stores for 1,000+ programs, with jersey logos, jersey QR codes, and direct-to-home mailers.

Jersey placements, QR codes, and mailers

Signature Foundation

Scholarships, free Try Sport Days, and custom community events, documented in an annual national impact report.

Kids sponsored in your brand's name and giveback you can show

Signature Sports Brands

Our community club group, with owned programs, camps, and facilities across a multi-sport footprint.

On-field presence and program naming rights

Signature Growth Services

The CRM, data, and back-office tools programs run on, with a trusted channel to put partner products in front of them.

Built-in vendor of choice status

Signature Sports Camps

Overnight sports camps in Florida, Tennessee, New York, and New England.

Camp naming rights and activation

Signature Lacrosse

Lacrosse equipment and apparel built for players.

Reach in the lacrosse community

Signature Media ties it together

We run the newsletters, work with the industry's thought leaders, secure national press, and promote directly to every program in the network. That lets one partner reach program directors, coaches, parents, and kids at once.

Our audiences

Who you'll reach

Audience

Size

How we reach them

How it's measured

Youth sports parents

~300K

Sport Parent Survival Guide

Subscribers

Program directors and club owners

~55K

Program Director's Playbook

Subscribers

Youth sports investors

~18K

Youth Sports Investor Report

Subscribers

Industry followers

~60K

Signature thought leaders on LinkedIn and other channels

Followers

Athletes in the program network

~250K

Uniforms, events, and camps across 1,000+ programs

Estimated from average program size

Parents in the program network

340K to 450K

Mailers, jersey QR codes, and program communications

Estimated from average program size

Leadership

The team behind your partnership

Dan Soviero

Dan Soviero

Chief Executive Officer, Signature Athletics

Andy Perry

Andy Perry

Chief Operating Officer and Chief Technology Officer, Signature Athletics

Madeline Lewis Soviero

Madeline Lewis Soviero

COO of Signature Sports Brands, COO of Signature Foundation, Inc.

Kylee Renouf

Kylee Renouf

VP of Marketing, Signature Athletics

Talk to us about your goals

We'll walk you through the network and suggest what fits your brand.

Talk to our team