For national brands
National youth sports sponsorship for brands
National brands, including carmakers and consumer goods companies, can sponsor youth sports at scale without signing hundreds of local deals. Signature Media gives you community sponsorship rights across our 1,000+ program network through one agreement: kids sponsored in your brand's name, free Try Sport Days, uniform placements, and year-round storytelling across newsletters, social, and guaranteed national press.
1,000+
programs in any sport, in any state in our network
87M+
measurable brand impressions a year
373K+
newsletter subscribers
63%
of U.S. parents are sports parents
The challenge
Youth sports is too fragmented to buy locally
Youth sports is made up of thousands of independent programs, each with its own director, calendar, and sponsor list. Reaching families nationally has meant hundreds of small deals, no consistent brand presence, and no single way to measure the result.
Signature works with 1,000+ of those programs. A single partnership gives your brand a consistent presence across them, managed by one team and reported in one place.
How we get you in the room
How national brands show up
Community sponsorship rights
Your brand as the sponsor of youth sports across our network, in the markets you choose.
Kids sponsored in your name
Back2Sport Scholarships announced live and captured on camera, up to 25 kids a year in the Strategic Partner tier.
Free Try Sport Days
Branded community events where kids try sports at no cost to families.
Uniform placements at scale
Jersey logos sold in blocks of 10,000 uniforms, with QR codes linking to your offer.
Guaranteed national press
Our in-house PR team secures national placements that tell the story of your commitment.
Partnership in action
What a Signature partnership looks like
Channel partnership
G&A Partners
How G&A Partners reaches youth sports programs through a channel partnership
In June 2026, Signature Media and G&A Partners launched a channel partnership that brings G&A's PEO services to youth sports organizations. Signature promotes G&A to our national audience and runs an inbound lead funnel, from a co-branded landing page and savings calculator to conversations with program decision makers who already work with us. Programs get HR, payroll, and benefits at reduced rates, plus an annual sponsorship funded by G&A.
Read the case study →Recommended starting point
Strategic Partner
Everything in our lineup for a national commitment: 25 kids sponsored, monthly features, and four events and four national press placements a year.
Compare all tiers →- 25 kids sponsored in your brand's name
- Four educational events or Free Try Sport Days a year
- Four flagship national press placements a year
- 12 newsletter features and 12 thought leadership features a year
- Four Legacy content captures a year
- A full case study in the yearly Foundation impact report
How can a national brand sponsor youth sports?
Through one partner that connects many programs. Signature Media gives national brands community sponsorship rights across 1,000+ programs in one agreement, with sponsored kids, Try Sport Days, uniform placements, and national storytelling.
Can we choose which markets we sponsor in?
Yes. We match programs to your markets and sports from across our network during planning.
How do you measure a national sponsorship?
We report reach and engagement across our owned channels, with tracked links on every campaign, and document your impact in the national Foundation impact report.
How long does it take to launch?
Most partnerships go live within six weeks of a signed agreement.
Who we serve
Brands we work with
Sponsor youth sports nationally, with one partner
Tell us about your brand and the markets you want to reach.