For travel and hospitality brands
Youth sports marketing for travel and hospitality brands
Youth sports keeps families on the road. Sports parents are more than three times as likely as other parents to take trips for their child's activities, and sports travel, including youth and amateur events, drove $52.2 billion in direct spending in 2023. Signature Media reaches the families and program directors planning that travel across our 1,000+ program network and 373K+ newsletter subscribers.
3x
more likely than other parents to travel for a child's activities
$52.2B
in sports travel spending in 2023, including youth and amateur events
204.9M
sports travelers in 2023
1,000+
programs we outfit, operate, or hold under contract
The challenge
Team travel gets booked early and in groups
A tournament weekend can fill a town's hotels, and families often book through the team or the event instead of searching on their own. By the time a family looks for a room or a rental car, the decision is often already made.
Signature works with the program directors who plan that travel and reaches the parents who pay for it. We put your brand in front of both before they book.
How we get you in the room
Ways to reach traveling teams and families
Sport Parent Survival Guide features
Sponsored features in the newsletter about 300,000 youth sports parents read, timed to tournament and camp season.
Back2Sports Hub offers
Hotel, rental car, and travel offers in our youth sports savings marketplace, linked from the QR code on every jersey.
Program director outreach
Features in the Program Director's Playbook and a direct push to 1,000+ programs for team rates and group booking.
Camps and events
Presence at Signature Sports Camps in Florida, Tennessee, New York, and New England, and at community events across our network.
Channel partnership
Co-branded landing pages for team and family bookings, lead intake, and conversations with program decision makers who already work with Signature. How channel partnerships work
Partnership in action
What a Signature partnership looks like
Channel partnership
G&A Partners
How G&A Partners reaches youth sports programs through a channel partnership
In June 2026, Signature Media and G&A Partners launched a channel partnership that brings G&A's PEO services to youth sports organizations. Signature promotes G&A to our national audience and runs an inbound lead funnel, from a co-branded landing page and savings calculator to conversations with program decision makers who already work with us. Programs get HR, payroll, and benefits at reduced rates, plus an annual sponsorship funded by G&A.
Read the case study →Recommended starting point
Channel partnership
Travel partners usually start with a channel partnership. We promote your brand to our national audience and route teams and families to your booking pages. You can add sponsorship plays, like camp or event presence, on top.
How channel partnerships work →- Your brand promoted to parents and program leaders across our national audience
- A co-branded landing page for team and family bookings
- Conversations with program decision makers who plan team travel
- A direct push to the 1,000+ programs we outfit, operate, or hold under contract
- Tracked links on every campaign, with reporting on what converts
- Optional sponsorship plays, from camp presence to newsletter features
How do travel brands reach youth sports families?
Reach them before they book, through the programs and newsletters they already use. Signature Media combines the Sport Parent Survival Guide, Back2Sports Hub offers, and outreach to the program directors who plan team travel.
How much do families travel for youth sports?
A lot. In a 2026 EMARKETER and DICK'S Media survey, sports parents were more than three times as likely as other parents to take trips for their child's activities. Sports ETA reported $52.2 billion in sports travel spending in 2023, including youth and amateur events.
Can we offer team rates to programs?
Yes. We promote group and team offers to program directors through the Program Director's Playbook and a direct push to 1,000+ programs, and route interested programs to your team.
How long does it take to launch?
Most partnerships go live within six weeks of a signed agreement.
Who we serve
Brands we work with
Reach youth sports families before they book
Tell us about your brand and the travel you want to win.