For regional and local brands
Local youth sports sponsorship and naming rights
Regional and local brands, from banks, credit unions, and car dealerships to health systems and local businesses, can put their name on a youth sports program, a field, or a facility in their own community. Signature Media offers program naming rights on three-year terms in any sport, in any state in our 1,000+ program network, plus jersey placements and community events that make your brand part of local youth sports.
3 years
program naming rights term
100 to 200
players in a typical named program
1,000+
programs to choose from, in any sport
6 weeks
from signed agreement to live campaign
The challenge
Local families notice who supports their kids
Families remember who showed up for their kids. A name on the program, the field, or the Saturday event does more for a local brand than a billboard, because families see it every week of the season.
The hard part is finding the right program, managing the relationship, and proving the value. We handle all three.
How we get you in the room
Ways to put your name in the community
Program naming rights
Your name on a 100 to 200 player program, every roster, every season, for three years.
Field and facility naming rights
Name a field, a camp, or a purpose-built facility we represent.
Uniform placements
Your logo on local jerseys, with a QR code that links families to your offer.
Community events
Host a Free Try Sport Day or a parent education night in your market.
Local storytelling
Professional photo and video of the kids your brand supports, yours to use all year.
Partnership in action
What a Signature partnership looks like
Channel partnership
G&A Partners
How G&A Partners reaches youth sports programs through a channel partnership
In June 2026, Signature Media and G&A Partners launched a channel partnership that brings G&A's PEO services to youth sports organizations. Signature promotes G&A to our national audience and runs an inbound lead funnel, from a co-branded landing page and savings calculator to conversations with program decision makers who already work with us. Programs get HR, payroll, and benefits at reduced rates, plus an annual sponsorship funded by G&A.
Read the case study →Recommended starting point
Community Partner
A co-branded home in our network with swag and signage on site, plus program naming rights added for your market.
Compare all tiers →- Program naming rights added for your market
- Co-branded landing page, swag pack, and signage
- Two newsletter features and two thought leadership features a year
- A Sports Syndicate outlet feature
- Five kids sponsored in your brand's name, captured on camera
- A half page in the yearly Foundation impact report
How can a local business sponsor youth sports?
Start with a program: naming rights, jersey placements, or a community event in your market. Signature Media handles program matching, the agreement, and the content, so your brand shows up every week of the season.
What is included in program naming rights?
Your brand's name on a 100 to 200 player program for a three-year term, on every roster and every season, in any sport, in any state in our network.
Can we name a field or a facility?
Yes. Facility, field, and camp naming rights are scoped per property, and represented facilities are sold as three-year exclusive agreements with one sponsor per category.
How long does it take to launch?
Most partnerships go live within six weeks of a signed agreement.
Who we serve
Brands we work with
Put your name on the game in your community
Tell us about your brand and the communities you serve.