For health and wellness brands
Youth sports sponsorship for health and wellness brands
Health and wellness brands earn parent trust in youth sports by showing up as an official partner where families already are: on the field, at education events, and in the newsletters parents read. Signature Media reaches about 300,000 parents through the Sport Parent Survival Guide and an estimated 340,000 to 450,000 parents across our 1,000+ program network, so mouthguard, nutrition, hydration, recovery, cognitive health, and sports medicine brands can build that trust at national scale.
~300K
Sport Parent Survival Guide subscribers
340K+
parents across our program network (estimated)
84%
of youth sports parents feel positive about brands sponsoring youth sports
80%
are likely to choose the brand that sponsors their child's program
The challenge
Parents listen to coaches and other parents
Parents make health decisions for their kids carefully, and they take advice from coaches, program directors, and other parents.
Brands earn that trust by taking part in the program: hosting the parent night, leading a session on nutrition or recovery, or sponsoring kids who couldn't otherwise play. We set that up for you.
How we get you in the room
Six ways to earn parent trust
Official partner status
Be the official partner in your category across participating programs, with swag and signage on site.
Parent education events
Co-developed sessions on the topics your brand knows best. We fill the seats and record them as evergreen content.
Sport Parent Survival Guide features
Sponsored features in the newsletter about 300,000 youth sports parents read.
Back2Sports Hub offers
Your offer in our youth sports savings marketplace, linked from the QR code on every jersey.
Scholarships in your name
Kids sponsored for a full season on behalf of your brand, captured on camera and documented in the Foundation impact report.
Channel partnership
Telehealth, cognitive health, and care brands that want new customers can run a channel partnership. We promote your brand to our audience and route interested programs and families to your team. How channel partnerships work
Partnership in action
What a Signature partnership looks like
Channel partnership
G&A Partners
How G&A Partners reaches youth sports programs through a channel partnership
In June 2026, Signature Media and G&A Partners launched a channel partnership that brings G&A's PEO services to youth sports organizations. Signature promotes G&A to our national audience and runs an inbound lead funnel, from a co-branded landing page and savings calculator to conversations with program decision makers who already work with us. Programs get HR, payroll, and benefits at reduced rates, plus an annual sponsorship funded by G&A.
Read the case study →Recommended starting point
Enterprise Partner
Built around two parent education events a year, with the newsletter features and content capture to keep your brand in front of families between them.
Compare all tiers →- Two educational events or Free Try Sport Days a year
- Six newsletter features a year in the publication of your choice
- Six thought leadership features a year
- Two flagship national press placements a year
- Co-branded landing page, swag pack, and signage
- Five kids sponsored in your brand's name, with a case study in the impact report
How can a health and wellness brand reach youth sports parents?
Show up where parents already pay attention: at their kids' programs, at education events, and in the newsletters they read. Signature Media combines all three, with the Sport Parent Survival Guide, parent education events, and partner status across our 1,000+ program network.
What kinds of health and wellness brands sponsor youth sports?
Mouthguard, nutrition, hydration, recovery, telehealth, cognitive health, and sports medicine brands are natural fits, because parents buy these products and services for their athletes every season. Brands focused on winning new customers often start with a channel partnership.
Do parents respond to youth sports sponsors?
Yes. In a Priority Partnerships study with research by YouGov Sport, published in January 2026, 84% of youth sports parents felt positive about companies sponsoring youth sports, and 80% said they were likely to choose the brand that sponsors their child's program over a product of similar cost and quality.
How long does it take to launch?
Most partnerships go live within six weeks of a signed agreement.
Who we serve
Brands we work with
Reach youth sports parents where they already listen
Tell us about your products and the families you want to reach.