In June 2026, Signature Media and G&A Partners launched a first-of-its-kind channel partnership for youth sports organizations. G&A brings HR, payroll, and benefits to club owners at reduced rates. Signature brings the audience, the relationships, and the lead funnel that connect G&A with the programs that need them.
How the channel partnership works
- Signature promotes G&A to our national youth sports audience, including the Program Director's Playbook.
- A co-branded landing page and savings calculator show club owners what the partnership is worth to them.
- Our team brings G&A into conversations with program decision makers who already work with Signature.
- Interested club owners are routed directly to G&A's team.
What programs get
- HR, payroll, and benefits at reduced rates
- An annual sponsorship funded by G&A Partners
Why a channel partnership
G&A wanted conversations with club owners who run their programs like small businesses and rarely answer cold outreach. Many of those owners already buy from Signature, so an introduction from us carries weight. The landing page and lead funnel keep bringing in interested programs long after launch.
Selling to youth sports programs? See how channel partnerships work.
