Youth sports sponsorship packages
Sponsorships that keep working after game day
Choose from five sponsorship plays and five tiers, then add jerseys, naming rights, or events. Every package includes photo and video capture plus promotion across our network, and every package goes live within six weeks.
Sponsorship plays
Pick a play that fits your goals
Each play starts with something real: a scholarship, an event, or a sponsored team. We photograph and film it, then share it across our network for the rest of the year.
The presence play
Uniform sponsorship
- Choose center chest, left sleeve, right sleeve, or back
- Your logo on the uniforms kids wear all season
- Every jersey carries a QR code to the Back2Sports Hub, where your offer lives
- Manufactured and delivered by Signature Locker, so placement is guaranteed
- Sold in blocks of 10,000 uniforms. The full jersey program reaches 25M+ impressions a year.
The legacy play
Program and facility naming rights
- Your brand's name on the program, field, event, or facility
- Seen by the teams and families who use it each season
- Program naming rights run on a three-year term, in any sport, in any state in our network
- Programs of 100 to 200 players, with your name on every roster
- Facility naming rights sold as integrated packages with full network amplification
- Impressions quoted per property, based on actual annual usage
The experience play
Free Try Sport Day
- Kids rotate through sports round-robin style and find the game they love
- Certified coaches, our facilities, and zero cost to families
- Becomes brand story content for the full year
- Back2Sport Scholarship included
The access play
Back2Sport Scholarship
- Full seasons sponsored on behalf of your brand, announced live and on camera
- Branded swag for kids and program directors, worn in the content
- Professionally captured photo and video, yours to use all year
- Included in every partnership tier and every play
The education play
Educational community event
- Curriculum co-developed with your team for parents, directors, or coaches
- We provide the room and the assets, and we fill the seats
- Becomes an evergreen, webinar-grade recording
- Back2Sport Scholarship included
- Available as single events or packs of 2, 4, or 6
Included in every play
Photos, video, and promotion all year long
Professional storytelling
A professional photo and video shoot with your swag and signage on site. You get edited photos, short videos, and a long-form piece.
Network amplification
A direct push to 1,000+ programs and their parents, 373K+ newsletter subscribers, and our thought leadership network.
Back2Sports Hub
A listing in our youth sports savings marketplace, linked from every jersey QR code, plus a co-branded landing page that stays live.
Year-round content
Stories about the programs, parents, and kids your brand supported, planned around your goals.
Foundation impact report
Your support documented in our national impact report, plus a case study you can share.
National press
Guaranteed feature placements about your brand's work in youth sports.
Impressions
87 million impressions a year, itemized
87,131,069
The sum of our measurable channels. Community events, earned press, and facility naming rights sit on top of this total and are quoted per opportunity.
Jersey figures based on 50,000 uniforms across three placements. Mailer figure based on an average household of 2.51 people. Impact report figure spans all channels plus earned press.
Annual impressions by channel
Jersey sponsorship
25,150,000
Jersey QR code
25,150,000
Newsletter content
15,057,536
Back2Sports Hub display
15,057,536
Signature owned social
2,612,280
Thought leadership
2,143,285
Foundation impact report
~1,158,632
Back2Sports Hub organic web
550,800
Mailers (per 100,000)
251,000
Partnership tiers
Choose your level of commitment
Each tier is an annual agreement. You can add jersey placements, naming rights, or events to any of them.
Founding Sponsor
For brands entering youth sports that want a newsletter presence and a giveback story to tell.
- 5 kids sponsored on behalf of your brand
- 1 newsletter feature a year, in the publication of your choice
- 1 thought leadership feature a year
- Moment content capture
- Blurb in the yearly Foundation impact report
Community Partner
For brands that want a co-branded home in our network and visible swag and signage on site.
- 5 kids sponsored on behalf of your brand
- 2 newsletter features a year
- 2 thought leadership features a year
- Sports Syndicate outlet feature
- Co-branded landing page, swag pack, and signage
- Moment content capture
- Half page in the yearly Foundation impact report
Event Partner
For brands that want one flagship event, captured on camera and backed by national press.
- 5 kids sponsored on behalf of your brand
- 1 educational event or Free Try Sport Day
- 1 flagship national press placement
- 4 newsletter features a year
- 4 thought leadership features a year
- Sports Syndicate outlet feature
- Co-branded landing page, swag pack, and signage
- Legacy content capture
- Case study in the yearly Foundation impact report
Enterprise Partner
For brands running a multi-market program, with two events and two national press placements a year.
- 5 kids sponsored on behalf of your brand
- 2 educational events or Free Try Sport Days a year
- 2 flagship national press placements a year
- 6 newsletter features a year
- 6 thought leadership features a year
- Sports Syndicate outlet feature
- Co-branded landing page, swag pack, and signage
- 2 Legacy content captures
- Case study in the yearly Foundation impact report
Strategic Partner
For category leaders that want everything we offer: 25 kids sponsored, monthly features, and four events a year.
- 25 kids sponsored on behalf of your brand
- 4 educational events or Free Try Sport Days a year
- 4 flagship national press placements a year
- 12 newsletter features a year
- 12 thought leadership features a year
- Sports Syndicate outlet feature
- Co-branded landing page, swag pack, and signage
- 4 Legacy content captures
- Case study in the yearly Foundation impact report
Every tier includes a Back2Sports Hub listing and inclusion in Back2Sports Hub press, jersey, and newsletter promotion.
Moment capture: 25 edited photos and 3 short-form impact videos. Legacy capture: 50 photos, 10 short-form videos, and 1 long-form video. Case study: a full-page case study in the report plus a standalone asset you can share.
Selling to programs or families?
Consider a channel partnership
If your goal is new customers, a channel partnership may be the better fit. We promote your brand to our national audience and use our relationships with program decision makers to bring leads to your sales team. Channel partners can still add any sponsorship on this page.
How channel partnerships work →
Channel partnership
G&A Partners
How G&A Partners reaches youth sports programs through a channel partnership
In June 2026, Signature Media and G&A Partners launched a channel partnership that brings G&A's PEO services to youth sports organizations. Signature promotes G&A to our national audience and runs an inbound lead funnel, from a co-branded landing page and savings calculator to conversations with program decision makers who already work with us. Programs get HR, payroll, and benefits at reduced rates, plus an annual sponsorship funded by G&A.
Read the case study →Add-ons
Stack them on a tier or buy them on their own
Jersey sponsorships
Center chest logo
Primary placement
Left sleeve logo
Secondary placement
Right sleeve logo
Secondary placement
Sold in blocks of 10,000 uniforms. The full jersey program reaches 25M+ impressions a year.
Uniform sponsorship →Naming rights
Program naming rights
Any sport, any state
Facility, field, and camp
Scoped per property
Represented properties
Integrated packages
Program naming rights run on a three-year term, in any sport, in any state in our network.
Naming rights →Community events
Single events
One program, one day
Event packs
2, 4, or 6 events
Program size
100 to 200 players
A community education event or Free Try Sport Day, filmed and promoted across the network.
Community events →Naming rights inventory
Name a program, a field, or an entire property
Inventory spans the full 1,000+ program network, any sport and any state, plus purpose-built facilities represented exclusively by Signature Media.
The standard offer
Program naming rights
- Three-year term
- Any sport, any state in the network
- 100 to 200 player programs
- Your name on the program and on every roster
Boys lacrosse
Team Carolina
Charlotte, NC
Grades 2 to 11. 89 college commits since 2020.
Girls lacrosse
Style Lacrosse Club
Charlotte, NC
97 verified college commits since 2020.
Overnight sports camps
Signature Sports Camps
Florida, Tennessee, New York, and New England
Camp naming rights and on-site activation.
Any sport
Any partner program, on request
Any state in our network
Matched to your market and sport from the 1,000+ program network.
Facility naming rights
Represented facilities
Purpose-built facilities represented exclusively by Signature Media, sold as integrated packages with full network amplification. Three-year exclusive agreements, one sponsor per category.
How much does a Signature Media partnership cost?
Every partnership is scoped to your goals, your markets, and the plays you choose. We walk through tier options in a discovery call, and jersey placements, naming rights, and events can be added to any tier or purchased on their own.
What is included in every partnership?
Every tier includes kids sponsored in your brand's name, a Back2Sports Hub listing, newsletter and thought leadership features, professional content capture, and a place in our yearly Foundation impact report.
How are impressions calculated?
Our 87 million annual figure is the sum of measurable channels. Jersey figures assume 50,000 uniforms across three placements, and mailers assume an average household of 2.51 people. Events, earned press, and naming rights are quoted per opportunity.
Can we combine jersey sponsorships, naming rights, and events?
Yes. Each add-on stacks on any tier or can be purchased on its own, and we design the amplification plan around the full package.
Not sure which tier fits?
Tell us your goals and we'll recommend plays and build the package with you. Sponsorships go live within six weeks of signing.