The legacy play
Program and facility naming rights
Youth sports naming rights put your brand's name on a program, a field, an event, or a facility. Signature Media offers program naming rights on three-year terms in any sport, in any state in our 1,000+ program network, plus facility naming rights for purpose-built properties we represent exclusively.
What's included
Program and facility naming rights
- Your brand's name on the program, field, event, or facility
- Seen by the teams and families who use it each season
- Program naming rights run on a three-year term, in any sport, in any state in our network
- Programs of 100 to 200 players, with your name on every roster
- Facility naming rights sold as integrated packages with full network amplification
- Impressions quoted per property, based on actual annual usage
Included in every play
We film it and share it all year
Professional storytelling
A professional photo and video shoot. You get edited photos, short videos, and a long-form piece.
Network amplification
A direct push to 1,000+ programs and their parents, 373K+ newsletter subscribers, and our thought leadership network.
Foundation impact report
Your support documented in our national impact report, plus a case study you can share.
What are youth sports naming rights?
Naming rights let a brand put its name on a youth sports program, field, event, or facility for a set term. The name appears wherever the program or property does, from rosters and schedules to signage and communications to families.
How long do naming rights agreements last?
Program naming rights run on a three-year term. Represented facility agreements are three-year exclusives, with one sponsor per category.
Which programs and facilities are available?
Inventory spans our full 1,000+ program network in any sport and any state, plus named programs available now and purpose-built facilities represented exclusively by Signature Media. We match properties to your market in a discovery call.
More ways to show up
Explore the other plays
Build your play with us
Tell us about your brand and goals, and we'll plan the play and the promotion with you.